CRISIS MANAGEMENT-
CRISIS HANDLING
Risk management and crisis prevention is a very, very important part of large corporations and multinational companies around the world.
In Vietnam, unfortunately, not many companies focus on this field of work and assign specialized people to take the main responsibility. That is why more and more Vietnamese companies have to bear heavy losses when a crisis occurs.
It should be known that in the world, there are only 2 types of companies: one type are companies that have already had a crisis and the rest are companies that are about to have a crisis!
Communication Crisis, Brand Crisis Damage for Business?
Try to find out information about recent case studies that have caused damage to businesses:
Case study 1: Facebook to leak data of 50 million users seriously damaged Facebook's reputation worldwide, many people used a series of countries to leave Facebook, economic losses amounted to more than 250 billion USD.
Case study 2: Khai Silk imported Chinese silk products, removed the label and sold it under the made in Vietnam label, after being exposed, the company did not take any action to handle the crisis, leading to the crisis. panic escalates, making this brand unlisted and unrecoverable.
Case study 3: Catana apartment building is not equipped with equipment and fire prevention system According to the standard, when a fire occurs, the company is strongly reacted by people both in the apartment and outside because of its attitude to interviewing the press. look down on people, avoid admitting it responsible, irresponsible in overcome the consequences that led to the stock price falling for many sessions in a row, causing a lot of damage hundred billion dong, hundreds of times the cost of risk management and crisis prevention in the first place.
Risk Management and Crisis Management Communication and/or Brand
If risk management is done well from the start, it will help prevent a crisis from happening.
When a media crisis or a Brand Crisis occurs, having a team of experts or seasoned consultants will help the company handle and manage the crisis. Crisis does not escalate, protect reputation trademark, minimize damage to the company.
Some activities and services by SUNNY DIGITAL: